ALWAYS MUSIC.
Jeremy Hancock was the Group Creative Director of Secret Sounds Group 2014-2020 (co-vid). Creative direction, brand storytelling,
Secret Sounds Group
At the heart of the creative was a bold typographic artist mark — a striking wordform designed to function as both logo and symbol. This was paired with a stylised visual language built around neon light, sci-fi undertones, and futurist femininity. We art directed a photography series that fused hyper-real textures with raw attitude — light and projection mapping, leaks, and deep shadows — giving NYNE a signature aesthetic for her debut album artwork and press kit rollout.